Jonathan Ota


Rapid, real world product testing.

In a traditional product development cycle, an idea is prototyped, built, and years later, launched in store. In many cases, the learnings that could have helped a product succeed are gained after its launch.

The Micropilot is a methodology that takes these learnings and brings them to the front of the development process. It tests the most crucial part of the innovation in a real environment to gather insight on real customer behavior.

Created with Arduino