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Pepsi: Vision of the future

Problem: In three weeks, how can you define a visual image to represent the future of food for Pepsi Co.?

Role: Designer, photographer

Responsibilities: Define and execute a visual direction for showcasing this future.

Skills used: photography, photo editing, creative direction

 


Vision of the Future

Our clients at Pepsi came to us with a problem: the visual presentation detailing their vision of Pepsi Co’s future lacked the panache that the content deserved. That asked us to further shape their future vision, define and execute a new provocative visual style for six different future scenarios and launch them on an internal microsite. All in three weeks.

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Pepsi came to us with hand rendered scenes that contained too many extraneous elements, which obscured the concept.

We decided to strip away context and take an "artifacts from the future" approach where the future is implied rather than explicitly rendered.

My initial hand drawn concept we pitched to the client.

My initial hand drawn concept we pitched to the client.

We didn't have a photobooth in the office, so we had to improvise with trestles, planks of wood and an inverted tripod.

We didn't have a photobooth in the office, so we had to improvise with trestles, planks of wood and an inverted tripod.

Final images before packaging labels.

Final images before packaging labels.