Pepsi: Vision of the future
Problem: In three weeks, how can you define a visual image to represent the future of food for Pepsi Co.?
Role: Designer, photographer
Responsibilities: Define and execute a visual direction for showcasing this future.
Skills used: photography, photo editing, creative direction
Vision of the Future
Our clients at Pepsi came to us with a problem: the visual presentation detailing their vision of Pepsi Co’s future lacked the panache that the content deserved. That asked us to further shape their future vision, define and execute a new provocative visual style for six different future scenarios and launch them on an internal microsite. All in three weeks.